A new, very limited ISO 200 35mm color film from ADOX is upon us just 41 days into 2022. It’s released on Thursday, February 10th, 2022, and is available for pre-order now in limited quantities in 36 exposure, 35mm cassettes.

Say hello to ADOX COLOR MISSION:

The film, described by ADOX as having “delicately vibrant minty greens, peachy reds, airy grain and a purpose at the core”, is named to reflect what it means for the company: funding for the future development of a brand new colour photographic film. Described as “a kind of a reverse Kickstarter”, a single batch of ADOX COLOR MISSION is available for purchase immediately.

Proceeds from the sale of ADOX COLOR MISSION will be going to a new R&D project for this new, as yet unnamed film, and according to ADOX, is “helping the community in relieving the current color film shortages, as well as moving ADOX towards our research goals.”

According to the company, a single batch of ADOX COLOR MISSION was co-researched with and coated for ADOX by a company that went bankrupt shortly after the first run. ADOX is starting its own fully independent research and development for color film, which understandably requires significant investment:

  • ADOX chemical production is financing the research of new photochemistry.
  • ADOX Polywarmtone emulsion is helping to advance paper product development.
  • ADOX COLOR MISSION adds a third component going specifically towards film development

ADOX goes on to say, “realistically, a new film is not coming next year – in four years, perhaps. The supply of Color Mission will be enough for this time, and possibly a bit longer.”

As mentioned above, ADOX COLOR MISSION is available starting Thursday, February 10th, at the Fotoimpex store (with worldwide delivery), and can be ordered here.

New to ADOX? ADOX is the world’s oldest manufacturer of photochemical products, with a history dating back to 1860. In the midst of the analog market crash, in 2003, ADOX was the first company to be brought back to life with a production line of rescued machines from bankrupt Konica, Forte and Agfa factories. Now, almost two decades later, the new ADOX is operating in both Germany and Switzerland and produces chemistry, black and white film, liquid photo emulsion, and gelatin filters.

Much of the company’s photochemical production is based on original Agfa recipes and legacy, like Rodinal, Neutol and MCC. All latest releases have an “eco- and consumer-friendly spin”, like dust-free powders or a reversal kit with a non-hazardous bleach. You can check out a review of their HR-50 high-resolution film and a little showdown comparing ADOX Silvermax 100 vs original Agfa APX 100 right here on EMULSIVE.

~ EM

Edit: Typos



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